Budweiser rolls out ad lineup for Super Bowl 2013

Posted at 7:25 AM, Jan 14, 2013

(WTVR) – The new Budweiser brand extension from Anheuser-Busch will appear in the highly coveted “A1” spot in Super Bowl XLVII on Sunday, February 3, making it the first commercial to air following kickoff.

The first commercial viewers will see is “Coronation,” a 30-second spot for Budweiser Black Crown directed by Samuel Bayer of Serial Pictures, who also directed Chrysler’s Emmy-winning “Born of Fire” ad for the 2011 Super Bowl. The prime “A1” placement is a spot Anheuser-Busch has held since 1987.

Budweiser Black Crown will reappear later in the game with another thirty-second spot called “Celebration.”

Viewers can also expect two new 60-second ads for Bud Light, the official beer sponsor of the NFL. The ads, titled “Journey” and “Lucky Chair,” will continue the “Superstitious” theme the brand has used during the NFL regular season. The campaign plays off the traditions and rituals fans use to “help” their team win. 

In all, Anheuser-Busch InBev will be debuting six ads for a total of four minutes and 30 seconds of airtime this Super Bowl Sunday.