ABC stores to cash in on Black Friday spirit

Posted at 5:32 PM, Nov 19, 2012
and last updated 2012-11-20 08:16:25-05

RICHMOND, Va. (WTVR) – Black Friday isn’t just for blue-ray players, home theater systems and iPads; no, it’s a time for discounted libations as well.

Virginia ABC will join other retailers by offering extended hours and discounted prices on Black Friday.

The stores will open earlier than usual, at 9 a.m. on Friday. A press release announced that most of Virginia ABC’s 338 retail stores will open at 9 a.m. but one Richmond store will be opening at 7 a.m.—the Willow Lawn location. 

All stores will offer at least a 25 to 50 percent reduction on selected items, as well as 10 percent off any purchase totaling $50 or more.

The early morning Black Friday specials will remain in effect at all stores until 3 p.m. on Nov. 23.

“This is a unique opportunity for our retail customers to purchase quality items at reduced prices,” ABC Chairman J. Neal Insley said. “For individuals interested in trading up to more premium brands for themselves or as gifts, the discount will help offset the higher cost.”

Shoppers spending the minimum $50 will receive the discount on everything from miniatures to top-shelf specialty items. However, store gift cards will not be discounted.