The Price is Right has tapped into their main demographic—women—by adding a male model.
Rob Wilson made his debut on the show earlier this week.
The Price is Right has hired female models for 40 years, but back in August, they held auditions.
Hundreds of men showed up to try out, and the female models helped select the winner. Viewers had the final pick.
The show said they made the change because most all daytime television viewers are women.
Click on the video to see more about the tryouts and what it takes to be a game show model.