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Frozen Yogurt War erupts in Carytown

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Posted at 10:12 AM, Jun 07, 2012
and last updated 2012-06-07 10:14:03-04

by David Larter

RICHMOND, Va. (RichmondBizSense.com) Pennsylvania-based Yapple Yogurt made its Carytown debut Wednesday but got a frosty reception from its next-door neighbor: Sweet Frog.

On Yapple’s first day in business on Cary Street, six Sweet Frog employees stood outside and tried to direct pedestrians into their shop. A Sweet Frog mascot danced and pointed to the Sweet Frog store.

Sweet Frog also parked two branded cars on the street in front of Yapple’s door.

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