Interstate signs to show beach travel time options

Posted at 12:54 PM, May 22, 2012
and last updated 2012-05-22 12:57:37-04

RICHMOND, Va. (WTVR) Just in time for Memorial Day beach traffic, Governor McDonnell announces new signs that will display real-time traffic times.

The Virginia Department of Transportation (VDOT) has six new electronic message signs that will start operating May 23. VDOT will display comparative travel times, in minutes, for two routes. 

They will be placed in the Hampton Roads region to better help motorists choose the quickest drive time to the Virginia Beach oceanfront or the North Carolina Outer Banks.

Additionally, to help motorists traveling from the Washington, D.C. and Richmond areas, travel time information will also be available at the rest areas and welcome centers located in Fredericksburg, Skippers and New Kent County.

The initiative is called “Reach the Beach,’ and McDonnell said the updates at key decision points will improve traveler experience

“This system will help travelers by providing them with the most reliable travel time information available and where possible, encourage them to use alternate routes that are less congested,” said McDonnell in a press release.

The signs will be visible at:

  • I-64 eastbound at Denbigh Boulevard (2) in Newport News
  • I-264 westbound at First Colonial Road in Virginia Beach
  • I-664 at U.S. Route 58 eastbound (Bowers Hill) in Chesapeake
  • VA Route 168 northbound Chesapeake Expressway
  • I-664 south at Dock Landing Road in Chesapeake

They operate using a system that incorporates data from roadway sensors, Bluetooth devices, and data provided by INRIX, Inc.