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American parents will spend more than $1,000 on prom

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(WTVR) - A new study shows many parents with teens are willing to spend a lot of money on prom.

The study--conducted by Visa--revealed families spend an average of $1,078 each on prom.

This is a 33% boost from last year.

The survey also revealed families in the northeast will spend twice the money than any other region.

And who pays the most?

Parents cover 61% of the cost while the teens cover the remaining 39%.