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Etch A Sketch: A hot seller once again

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Posted at 6:07 PM, Mar 23, 2012
and last updated 2012-03-23 18:07:45-04

After shaking up the GOP presidential campaign, the Etch A Sketch is a hot seller again.

Amazon.com says sales of the classic toy were up more than 1500% after a Mitt Romney adviser said the campaign would change in the fall… just like shaking an Etch A Sketch.
Ohio Art Co., which makes the toy, saw its stock price more than double Thursday.

The company is sending a box of Etch A Sketches to each of the candidates.