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If you love beer and you want to toast your favorite college team, you have a new tailgaiting item to add to your cooler. Anheuser-Busch has launched it's latest campaign called Fan Cans. The limited edtition Bud Light beers are sold in cans bearing four different college team colors. It's a marketing campaign that has some people pretty upset.

Wayne Frith, Executive Director of Substance Abuse Free Environment, or S.A.F.E. believes it sends the wrong message. Although the cans do not carry any third party logo or name, Frith says this will lure underage drinkers. "We have to question how responsible this campaign is" said Frith.

CBS 6 investigated and found black and gold colored beer cans sold in stores around VCU'S campus. Across town near the University of Richmond, we found a store carrying cases of the Bud Light cans bearing U of R's blue and red colors. One convenience store owner in Henrico told us "My wife went to Virginia Tech and I'm a huge fan. We got our beers and they asked us what color we wanted, so we got the Virginia Tech colored beer cans. They've been selling. We sold 25 cases over the weekend and that's pretty good. We usually sell about 15 cases." He added they started selling the limited edition beer on Friday.

In a written statement, Carol Clark of Anheuser Busch, Inc said "The Fan Can program provides Bud Light packaging in color schemes to connect with fans of legal drinking age in fun ways in select markets across a variety of sports. The program is one of many elements that make up our overall Bud Light marketing plan, and thnis program is expressly timed to coincide with the beginning of football season and baseball playoffs.

These cans carry no third-party logos, names or proprietary identifiers. Like all of our beers, these cans are sold through licensed retailers where consumers must be 21 or older to purchase the product. Anheuser-Busch has a longstanding commitment to promoting responsible drinking. Our company's position on college drinking is clear: if students are 21 or older and choose to drink, we want them to do so responsibly; if they are under 21, we want them to respect the law and not drink."

The Fan Can program is voluntary and about half of the company's wholesalers are participating. Certain cans are not being made available in communities where organizations asked Anheuser-Busch not to offer them.